The GI Cancers Alliance exists to do something ambitious — unite over 120 patient advocacy organizations, 15 professional associations, and 12 industry sponsors around a single, powerful mission: preventing, treating, and curing gastrointestinal cancers. With a rapidly growing coalition spanning continents and cancer types, GICA needed a brand and digital presence that could carry the weight of that collective voice — credible enough for pharma sponsors and oncology institutions, accessible enough for patients and caregivers navigating a diagnosis.

LAHG partnered with the GI Cancers Alliance to create a brand identity and website that reflects the scale and seriousness of their mission. We built a clean, authoritative visual system that unifies twelve GI cancer types under one cohesive identity, designed a Webflow site structured around education, advocacy, and member engagement, and developed an intuitive architecture that serves patients seeking information as clearly as it serves industry partners and member organizations. The result is a digital home built for a coalition on the move — one that convenes trusted partners, amplifies united voices, and keeps patients at the center.