The Know Your Biomarker campaign was created to educate patients and caregivers about the critical role biomarker testing plays in cancer treatment decisions. With complex science standing between patients and potentially life-saving therapies, the campaign needed to make biomarker testing feel urgent, understandable, and actionable.

LAHG developed a series of social media campaigns that translated complex cancer biology into clear, scroll-stopping content. We created animated explainers, branded visual templates, and patient-focused messaging across multiple biomarker types including HER2, KRAS, and MSI. The result is a digital education toolkit designed to move patients from awareness to action — asking their doctors the right questions at the right time.